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Spring is often associated with a fresh, new, clean start and a renewed sense of life. For many, this getting rid of the old and in with the new takes on the form of spring cleaning. While you may be thinking about the house, why not think of refreshing and reviving your business’ website? After all, your website is your business’ presence online and is the first interaction customers have with your company.
Does your website accurately display your company’s character, personality and culture? Is it current and up to date?
Like your home, you may acquire a different taste in décor and choose to go beyond cleaning to overhauling a room’s look. Spring is a great time to do the same for your business website.
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
Evaluate and Clarify Your Site’s Call-to-Actions
Are the calls to action (CTA) of each page of your website obvious and clear? If it isn’t noticeable or clear, website visitors won’t know what action to take which can lead to missed conversions, purchases and e-newsletter subscriptions. When people come to your site, they not only want to quickly find the information they are looking for, but they also want to be told what to do the information you provide.